This short series is brought to you by Ownera Media in honour of BDC's Small Business Week.
Starting a new business is an exciting venture, and your marketing efforts should be just as exhilarating. While marketing may seem like a daunting task, it doesn't have to be all work and no play. In fact, infusing a sense of fun and creativity into your marketing strategies can not only set you apart but also make the journey more enjoyable. Let's explore how new business owners can have fun with their marketing while building brand recognition and attracting customers.
Embrace Your Brand's Personality
Every business has a unique personality, and showcasing it through your marketing can be both fun and effective. Consider what makes your brand special, whether it's a sense of humour, quirkiness, or a passion for a particular hobby. Once you've identified these traits, incorporate them into your marketing materials, social media posts, and advertising campaigns. This authentic expression can make marketing feel more like self-expression.
Host Engaging Social Media Contests
Engage your audience by hosting creative contests and giveaways on your social media platforms. Ask followers to share user-generated content or submit their ideas. Encourage them to participate in interactive challenges or share photos related to your products or services. Prizes can range from discounts or freebies to unique experiences. Contests not only generate buzz but also create a sense of community around your brand.
Tell Compelling Stories
Storytelling is a powerful marketing tool. Share the story of how your business came to be or the journey of creating your products or services. Personal anecdotes, challenges overcome, and passion for your craft can be compelling narratives that draw people in. Share these stories through blog posts, videos, or social media. It's a fun way to connect with your audience on a deeper level.
Infuse Humor
Laughter is a universal language. Inject humour into your marketing efforts where appropriate. Create funny videos, memes, or witty ad copy that relates to your products or services. Just remember to keep it tasteful and aligned with your brand's values. A well-timed joke or a clever pun can make your brand memorable.
Collaborate with Experts & Influencers
Collaborating with local experts and different personalities can be an exciting and playful way to introduce your brand to a wider audience. Influencers often bring their unique style and creativity to promotions, making the marketing process more fun for both you and your audience. Working with experts in this space can help you strategize the best approach, and may even recommend an influencer or persona for your own brand.
Create Engaging and Interactive Content
Interactive content is a fantastic way to engage your audience. Create quizzes, polls, surveys, or games related to your business or industry. Encourage your audience to share their results or opinions on social media. The interactive element fosters engagement and adds an element of fun to your marketing.
Surprise and Delight Your Customers
Small surprises and random acts of kindness can be memorable for your customers. Consider sending handwritten thank-you notes, offering exclusive discounts, or including small, unexpected gifts with purchases. These thoughtful gestures can turn customers into loyal brand advocates and add an element of surprise to your marketing.
It may feel daunting at times, but marketing doesn't have to be a dry, routine task. As a new business owner, you have the creative freedom to infuse fun, personality, and creativity into your marketing efforts. By embracing your brand's unique traits, telling compelling stories, using humour, collaborating with influencers, and engaging your audience with interactive content, you can make your marketing enjoyable for both you and your customers. The result? A brand that stands out, a community that's excited about what you offer, and a marketing strategy that's as enjoyable as it is effective. So go ahead and have fun while making your brand shine!
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