In our interconnected world, the allure of travel beckons to people from diverse backgrounds. The opportunity to explore new horizons, immerse oneself in different cultures, and create lasting memories is increasingly accessible. Yet, amid this pursuit of global experiences, a pressing issue often emerges: cultural appropriation. This is a complex terrain to navigate, but we should openly explore how tourists and travel companies may inadvertently commodify and exploit local cultures, leading to the dilution of cultural authenticity.
Cultural appropriation encompasses a multitude of acts, all sharing a common theme: the borrowing, imitation, or misappropriation of elements from one culture by those outside it. This phenomenon is pervasive and manifests in various forms, often without a true understanding or appreciation of the cultural significance involved.
Earlier this year, the Niagara IceDogs decided not to wear "Teepee"-themed jerseys designed by a fan following concerns from the Indigenous community who saw it as cultural appropriation. In an article by Bill Sawchuck, a reporter for The Standard, he notes that Mitch Baird, a Cayuga consultant with the Indigenous-led McLean Group, believes the issue stems from a lack of understanding the significance of such symbols.1
Tourism's Role in Cultural Appropriation
Tourism is undeniably a significant catalyst for cultural appropriation. When tourists embark on journeys to foreign lands, they frequently engage in practices that, while well-intentioned, may unwittingly exploit or misrepresent local cultures. Here are some ways in which tourism intertwines with cultural appropriation:
Souvenir Shopping: Tourists often seek to acquire mementos that reflect the essence of the culture they are visiting. Yet, the reality is that many of these souvenirs are mass-produced, devoid of cultural context, and may even perpetuate stereotypes.
Dressing the Part: While it's natural to admire and appreciate the traditional attire of another culture, adopting it without a deep understanding or permission can inadvertently convey disrespect or insensitivity.
Cultural Performances: Many tourist destinations stage cultural performances as a form of entertainment. These shows, while enjoyable, often oversimplify or caricature complex cultural traditions, diminishing their authenticity.
Cuisine Adaptation: Sampling local cuisine is an integral part of travel. However, restaurants may modify traditional dishes to cater to tourists' tastes, potentially diluting the original flavours and cultural significance.
Unpacking the Consequences of Cultural Appropriation
Cultural appropriation can have far-reaching and detrimental consequences:
Loss of Authenticity: As cultural elements are commodified and packaged for mass consumption, the authenticity of traditions can erode. Genuine customs may gradually be replaced with shallow imitations that cater to tourists' expectations.
Economic Exploitation: The sale of cheap, mass-produced souvenirs marketed as authentic can be financially detrimental to local artisans and communities who receive inadequate compensation for their work.
Misrepresentation: Misunderstandings and misrepresentations of cultures can perpetuate stereotypes and cultural insensitivity, contributing to a cycle of misinformation and misunderstanding.
Disrespect: Engaging in cultural practices without a profound understanding of their significance can be perceived as disrespectful and offensive to the host culture, leading to strained relationships and tensions between visitors and locals.
The Path Towards Responsible Tourism and Cultural Appreciation
The critical question becomes: How can the pitfalls of cultural appropriation be avoided and instead redirected towards cultural appreciation? It all starts with education. Just last year,
Indigenous Tourism Ontario established an Indigenous Cultural Integrity Advisory Committee. In its published release, the following statement was captured by the President and CEO:
“We are extremely excited to engage this group of outstanding individuals. They will be focused on developing, implementing, and maintaining broad and inclusive Indigenous cultural integrity guidelines applicable to all aspects of tourism operations, engagements, and practices. Their work will be reflective of the nations in Ontario and will lead with a Indigenous led grassroots approach." Kevin Eshkawkogan, President & CEO, Indigenous Tourism Ontario2
Applicable to all cultures, here are some things everyone can consider when travelling that will encourage a more respectful and authentic journey:
Educate Yourself: The foundation of cultural appreciation is knowledge. Take the time to learn about the culture, history, and traditions of the places you plan to visit. Books, documentaries, and online resources can be invaluable in this regard.
Respect Local Customs: Before participating in cultural rituals or activities, seek permission and guidance from local experts or community members. Adhere to dress codes and etiquettes that respect the cultural norms and values of the destination.
Support Local Artisans: Rather than purchasing mass-produced trinkets, opt for authentic, locally-made products. This choice not only ensures the preservation of traditional craftsmanship but also supports the livelihoods of local communities.
Mindful Photography: Photography is a powerful way to capture memories, but it's essential to ask for consent before taking photos of individuals or culturally significant sites. Always be respectful and considerate when documenting your travels.
Choose Ethical Tour Operators: Research and select travel companies that prioritize responsible tourism and cultural sensitivity. Responsible tour operators aim to provide authentic cultural experiences while respecting the integrity of the host culture.
In a world where cultural exchange is both enriching and necessary, it's paramount to approach travel with mindfulness and respect for the communities we encounter. By educating ourselves, respecting local customs, supporting authentic cultural experiences, and choosing ethical tourism operators, we can contribute to the preservation of cultural diversity. In doing so, we not only enrich our own global adventures but also play a vital role in fostering authentic connections and preserving the cultural tapestry of our world. As responsible travelers, we have the power to ensure that our exploration of new horizons benefits not only us but also the societies and cultures we engage with along the way.
