It seems like every time you hop on social media, there's a mixologist sharing a new low-carb recipe or a celebrity launching a new beverage venture. Expect to see these key areas explode this year as beverage makers cater to what consumers want more of.

The Rise of Plant-Based Beverages

As health consciousness continues to rise, so does the demand for plant-based beverages. In 2023, expect to see more plant-based beverages on the market, from nut milks to kombuchas. Consumers are looking for beverages that are not only healthy but also sustainable and ethical.

These plant-based beverages are made from natural ingredients, such as nuts, grains, and fruits. Many of them are also vegan-friendly, as they contain no animal products.

The Growth of Craft Beverages

Craft beverages are on the rise, as more and more consumers are looking for unique, high-quality drinks. In 2023, expect to see more craft beverages on the market, such as craft beers, ciders, and kombuchas. These drinks are made with natural ingredients and are often locally sourced.

Craft beverages are also becoming more popular due to their unique flavour profiles. Consumers are looking for drinks that are not only delicious but also have interesting and complex flavour notes. Craft beverages offer a unique and flavorful experience that can't be found in traditional drinks.

The Emergence of Bio-Based Beverages

Bio-based beverages are on the rise, as more and more consumers are looking for sustainable and eco-friendly drinks. In 2023, expect to see more bio-based beverages on the market, such as algal-based drinks, seaweed-based drinks, and insect-based drinks. These drinks are made from natural ingredients that are sourced from the environment.

Bio-based beverages tend to be high in protein and vitamins and offer attractive health benefits to some.  

The Popularity of Alcohol-Free Beverages

Alcohol-free beverages are all the rage and consumers are seeking more socially responsible drink options. In 2023, expect to see more alcohol-free beverages on the market, such as mocktails, kombuchas, and non-alcoholic beers. These drinks offer a delicious and refreshing alternative to traditional alcoholic beverages and encourage safe and responsible social freedoms. They also provide many of the same health benefits that people are seeking.  

The Growth of Functional Beverages

Functional beverages are on the rise, as more and more consumers are looking for drinks that offer additional health benefits. In 2023, expect to see more functional beverages on the market, such as energy drinks, weight loss drinks, and immunity-boosting drinks. These drinks are made with natural ingredients and are often fortified with vitamins and minerals.

Functional beverages are popular due to their health benefits. Many of these drinks are high in protein and vitamins, making them a great option for health-conscious consumers. Additionally, some of these drinks are also low in sugar and calories, making them a healthier alternative to traditional drinks.

The Emergence of Low-Carb Beverages

Low-carb beverages have been trendy for quite some time, and as more consumers are looking for drinks that are low to no sugar, more creative options are continuously flowing. In 2023, expect to see even more low-carb beverages on the market, such as keto-friendly drinks, sugar-free drinks, and low-calorie drinks. These drinks offer a delicious and refreshing alternative to traditional sugary drinks.

Low-carb beverages are also becoming more popular due to their health benefits. Many of these drinks are low in sugar and calories, making them a great option for health-conscious consumers. Additionally, some of these drinks are also vegan-friendly, as they contain no animal products.